Go Daddy Sees Anticipated Traffic, Sales Spike from Super Bowl Ad
(WEB HOST INDUSTRY REVIEW) -- Web hosting and domain giant Go Daddy (www.godaddy.com) announced on Monday that it had doubled its best-ever Internet traffic spike in the wake of its advertisement in Sunday’s Super Bowl broadcast, and had successfully converted the traffic into significant sales.
The company, which owes much of its rapid rise to prominence to a deft spinning of the controversy surrounding its original Super Bowl ad, says the surge that followed its first appearance in the broadcast pushed its total domains under management past the 46 million mark.
"We scored several Go Daddy Super Bowl records," said Go Daddy CEO and founder Bob Parsons, in a statement. "Our fourth-quarter commercial spiked our Internet traffic higher than any Super Bowl ad we've ever done… In fewer than 15 minutes after Go Daddy's first Super Bowl commercial aired, our domain name registrations shot up more than 466 percent over last year."
The company’s first-quarter ad marked the unveiling of a new “Go Daddy girl,” the reveal of which had been teased for several weeks by the company, in the lead-up to the game. The mystery woman turned out to be comic Joan Rivers, with a digitally assisted “smoking hot” body – apparently as a way of suggesting that “anything is possible” with a .co domain.
Part of the purpose for the ad, said the company, was to showcase the recently-launched .co TLD, helping to give exposure to a product that is available at Go Daddy. But, as Go Daddy has pointed out, there’s a fairly obvious potential benefit to anybody selling .co domains to the product being put on that kind of stage.
"It's a memorable, meaningful Web address that opens up millions of new, creative branding opportunities for entrepreneurs and businesses on the Internet," says Juan Diego Calle, CEO and founder of .CO Internet SAS, quoted in the Go Daddy press release. "This ad is working for us already. Almost immediately, we recorded a huge uptick in .CO domain name registrations."
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