Interview: Nexon Announces New Western Initiatives, 2010 Profit Leap
Maple Story expansion is driving Nexon's success in North America as it signs two new games from Western-headquarted studios, one of which will mark its first move into the social networking space.
According to the company, revenues for the fourth quarter of 2010 leapt 42 percent year-on-year -- including a 60 percent increase for December alone -- thanks in large part to an expansion for its popular Maple Story MMO, which drove concurrent players to an all-time high in North America of 136,000.
The South Korean-headquartered company operates Combat Arms, MapleStory, Vindictus, Dungeon Fighter Online, Mabinogi and PopTag! in the North American market out of its Los Angeles office. Its products are all free-to-play with microtransaction support.
"It was a tremendous fourth quarter and year for Nexon and MapleStory's Big Bang [expansion] had a lot to do with it," said Daniel Kim, Nexon America's CEO, in a statement. "Nexon has perfected a formula for gameplay with a business model that attracts players and keeps them loyal."
While the company plans to launch the Korean-developed and already announced MMO Dragon Nest, which has been released in South Korea this year, it has also signed two new as-yet unannounced games spawned from its Nexon iNitiative.
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