RoboRealter vs. the Human Touch
Since the first time a Visigoth handed over the keys to his castle, the formula for success in real estate has been simple: he who has the most information wins. Then came the internet.
The tech revolution has dinged real estate industry more profoundly than years of litigation has altered R.J. Reynolds. Add to that two years of a catastrophically down market and what do you get? Some realtors are grasping at straws – or disappearing completely from the scene – while others are finding creative ways to make themselves more valuable than a website.
Inman News, where “real estate and technology connect,” holds an annual conference that attempts to address the changes head-on. Their solution is to meet technology with more technology. Two years ago, I sat through 90 minutes of a guy trying to teach a room full of realtors how social networking could change their lives. His message was as simple – “get a Facebook page” – as it was incomplete.
The problem, as I saw it, was that while Inman was forging forward, tech-wise, they were sticking to the old paradigm: he with the most information wins.
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